SMITH BROS. INTRODUCES
PREVENTATIVE COLD PRODUCTS:
DAILY-C & ZINC-BOOST
PREVENTATIVE COLD PRODUCTS:
DAILY-C & ZINC-BOOST
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PROJECT CHALLENGES:
Develop a system look for the sub-branded prevention items.
Design for third tier dosage message and differentiator.
Design for third tier dosage message and differentiator.
Adapt the core brand look and feel to 4"x4" box.
DESIGN SOLUTION:
A stylized shield symbol evoked the product benefit while graphically containing key messaging,
color code and differentiate the product offerings within the portfolio.
color code and differentiate the product offerings within the portfolio.
